Mobile phones use mobile websites for internet connectivity. These mobile websites are different from the normal websites, and are designed specially for mobile phones. By worldwide numbers, mobile devices outnumber computers 20-1. Granted, not every phone has the capability to access the Web, but the turnover rate for mobile phones is higher than the turn over rate for desktop devices.

 As mobile phones get high speed internet and people start to use it more the number of people who access high speed internet on mobile phones is expected to pass the number of people who access it from a desktop.

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Market research agencies are speculating that mobile web browsing might become the next dominant Internet platform. For many consumer-driven companies this means that having a WAP friendly website will be a necessity rather than a nice-to-have.